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174 Results

  • Influencer Marketing for Aftermarket Brands (2024)
    Contains 1 Component(s) Includes a Live Web Event on 01/23/2024 at 10:00 AM (PST)

    Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

    Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

    Join industry leaders at DriveShop – an influencer marketing agency specializing in the automotive aftermarket – as they share important fundamentals of influencer marketing for aftermarket brands. You’ll discover:

    1. How to integrate influencer marketing into your existing marketing strategy
    2. How to identify the right influencers to work with 
    3. How to get the most out of influencer partnerships
    4. Common mistakes and pitfalls to avoid when choosing an influencer

    Presented by DriveShop CEO Derek Drake and program director Lisa Cabalquinto, this session will teach you the best-kept secrets for successfully utilizing social media influencers. You’ll get real examples of influencer marketing that are taking off in the industry. 

  • FLN General Membership Meeting
    Contains 1 Component(s) Includes a Live Web Event on 12/14/2023 at 10:00 AM (PST)

    The SEMA Future Leaders Network (FLN) is hosting an online General Membership Meeting on Thursday, December 14 at 10:00 a.m. PST / 1:00 p.m. EST.

    The SEMA Future Leaders Network (FLN) is hosting an online General Membership Meeting on Thursday, December 14 at 10:00 a.m. PST / 1:00 p.m. EST.  

    All aftermarket professionals aged 39 and under are invited to attend to get updated on the network’s latest events and member resources. Attendees will learn about upcoming FLN events and programs, learn about volunteer opportunities in the industry and connect with the Select Committee. We will also recap our 2023 SEMA and PRI Show events and share details on the 2024 FLN Professional Development Program. Register today!  

  • MPMC General Membership Meeting with a Live Tour of the SEMA Garage Detroit
    Contains 1 Component(s) Recorded On: 10/05/2023

    MPMC hosted a live tour of the SEMA Detroit Garage along with their general membership meeting. Participants learned about current activities within MPMC and were able to participate in a live, guided tour of the new SEMA Garage in Detroit.

    MPMC hosted a live tour of the SEMA Detroit Garage along with their general membership meeting.  Participants learned about current activities within MPMC and were able to participate in a live, guided tour of the new SEMA Garage in Detroit.

  • Data is the New Oil – How the Tire & Wheel Industry Can Benefit from Being More Data Driven & Save Billions of Dollars | WTC
    Contains 1 Component(s) Recorded On: 09/21/2023

    Sub-optimal decision-making can have a negative financial impact on aftermarket companies – particularly when it comes to data. Knowing what to order, how much to order, how to price items and where to store them in your network are all important for saving money and maximizing efficiency. Join Mike Lusso of Hennessey Industries and Tim Eisenmann of Torqata during this live webinar and learn how data-driven decisions benefit the wheel and tire market.

    Sub-optimal decision-making can have a negative financial impact on aftermarket companies – particularly when it comes to data. Knowing what to order, how much to order, how to price items and where to store them in your network are all important for saving money and maximizing efficiency.

    Join Mike Lusso, Sustaining Engineer Manager at Hennessey Industries, and Tim Eisenmann, Chief Analytics Officer and CEO of Torqata, during this live webinar and learn how data-driven decisions benefit the wheel and tire market.

     

    You will walk away with:

    · An understanding of data inefficiencies in the wheel and tire industry and the total cost of it.

    · Solutions and approaches for data collection, cleansing and insights generation.

    · Real-world case studies on how empirical decision-making with more data has made a difference for retailers, distributors and manufacturers.

    · Starting points to discuss which key decisions could and should be supported by more data and how to acquire it.

     

    This webinar will include a Q&A and cover how employing data-based decision making can help companies gain a significant competitive advantage as the specialty-equipment market becomes more complex (i.e., SKU proliferation) and external influences create more volatility (i.e., Ukraine war, inflation, Covid). Register now.

  • Looking to the Future | SBN
    Contains 1 Component(s) Recorded On: 09/19/2023

    The first two sessions of SBN’s Male Ally Webinar series provided members with examples and knowledge of a male ally in the automotive aftermarket. During Part Three, “Looking to the Future”, participants will learn actionable ideas for applying a male ally program into their organization.

    The first two sessions of SBN’s Male Ally Webinar series provided members with examples and knowledge of a male ally in the automotive aftermarket. During Part Three, “Looking to the Future”, participants will learn actionable ideas for applying a male ally program into their organization. 

    During this session, attendees will hear from Rachel Speir of RS Marqueting as she moderates a panel discussion between Seth Metzger of Dana Incorporated, Matt Reasoner of Truck Hero and Dana Wilke of the Jessi Combs Foundation. 

    Attendees will learn: 

    • Tips for starting a male ally program in their workplace 
    • How to get upper management to see the value of a male ally program 
    • Ways to measure success of these efforts within an organization 
    • How employees can facilitate being a male ally to women 
    • How can females support a male ally program 
    • How to ensure male ally efforts are sustained in the company culture 

    This session will give you the tools to bridge the “why” of why male allies are important with the “how” of how you can make it a part of any work culture. Register today! 

  • A Modified Vehicle and the Effects on ADAS Functionality - A Case Study | ETTN
    Contains 1 Component(s) Recorded On: 09/13/2023

    With advanced driver assistance systems (ADAS) standard on most new vehicles today, the aftermarket industry must be aware of how parts and accessories may affect the safety systems. But just how much do parts manufacturers need to know, and what are manufacturers responsible for?

    With advanced driver assistance systems (ADAS) standard on most new vehicles today, the aftermarket industry must be aware of how parts and accessories may affect the safety systems. But just how much do parts manufacturers need to know, and what are manufacturers responsible for? 

    Find out what parts manufacturers need to know about ADAS and the federal motor vehicle safety standards (FMVSS). During this live webinar, engineers and legal experts will explain what responsibilities manufacturers have when developing products that may affect the ADAS, including: 

    1. How to determine what aftermarket parts may impact ADAS
    2. If the manufacturer is liable for a vehicle’s ADAS after it has been modified
    3. What the FMVSS says in relation to ADAS 
    4. What actions manufacturers can begin taking today to protect the company   

    Attendees will have their questions answered live.

    **If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

  • HRIA General Membership Meeting and Panel Discussion: What Builders Need to Know about Insurance Needs, powered by HRIA
    Contains 2 Component(s) Recorded On: 05/09/2023

    When it comes to insurance needs, how do builders and shop owners determine what policies are necessary and how much coverage to get? Is the existing coverage putting your business at risk? Does the language of insurance get confusing? Get expert advice from experienced professionals during this HRIA-sponsored webinar. You’ll learn:

    When it comes to insurance needs, how do builders and shop owners determine what policies are necessary and how much coverage to get? Is the existing coverage putting your business at risk? Does the language of insurance get confusing? 

    Get expert advice from experienced professionals during this HRIA-sponsored webinar. You’ll learn:

    • The most common mistakes builders may be making with their insurance coverage
    • The different types of insurance coverage shop owners need to know about
    • How often shops should reassess their insurance policies
    • Definitions to insurance jargon and lingo that will demystify the process
    • Questions to ask your insurance provider that will help save you money 

    You’ll hear from Trent Campbell of American National Insurance and Bob Corwin of RevPro/Alliant as they share mistakes other companies have made, ways you can save money and answer all your questions.  Register now! 

    Trent Campbell

    Agent

    American National Insurance

    Insurance specialties – Super car, Hot rod, Muscle car with 22 years’ experience. I’ve driven some of the fastest cars in the world… fast. I love helping people make great connections and building meaningful relationships in the Automotive aftermarket.

    Franco Ganino

    Senior Vice President

    Alliant Insurance Services

    As an avid car builder / auto restoration enthusiast and passionate car collector, Franco Ganino is not only of the Automotive Aftermarket, he is a part of the industry itself.  With over 30 years of insurance background and knowledge at Alliant Insurance Services, Franco has applied his unique understanding of the automotive industry with his insurance acumen to directly support the industry he loves. Franco has developed products and services for industry segments such as off-road, racing and restoration.  In 2010, Franco founded Installers Edge, which provides Garage Liability and ancillary coverages for the underserved specialty installation market segment.  Along with Bob Corwin, they founded RevPro as the premier Automotive Aftermarket insurance program in the country, serving the unique insurance needs of the manufacturing, installation and wholesale distributor markets.

  • Real Life Scenarios: Examples of Male Ally Support
    Contains 1 Component(s) Recorded On: 07/25/2023

    A collaborative environment between men and women in the workplace is essential to building a strong, supportive environment for all professionals. In the traditionally male dominated automotive aftermarket industry, establishing an organization in which women are supported by their male counterparts fosters innovation and success.

    A collaborative environment between men and women in the workplace is essential to building a strong, supportive environment for all professionals. In the traditionally male dominated automotive aftermarket industry, establishing an organization in which women are supported by their male counterparts fosters innovation and success.

    During the second session of the three-part SEMA Businesswomen’s Network (SBN) Male Ally Webinar Series, men and women in the automotive aftermarket will hear from industry leaders as they share real-life scenarios of how men can further support women in their roles.

    Justin Perret of Oracle Lighting, Mark Taylor of Kam Marketing and Randall Speir, a Senior Business Leader, will give examples of successes and failures that they have experienced while being an ally to women, provide solutions for how to improve the working relationship between men and women and share tips for how women can react to or interpret male allyship. 

  • Dyno Testing in EV, Presented by ETTN
    Contains 1 Component(s) Recorded On: 07/13/2023

    EVs are part of a rapidly growing segment in the performance aftermarket. To ensure efficient product development, engineers, programmers and developers must know how to accurately assess the influence that modifications have on EV performance.

    EVs are part of a rapidly growing segment in the performance aftermarket. To ensure efficient product development, engineers, programmers and developers must know how to accurately assess the influence that modifications have on EV performance. Join the SEMA Emerging Trends & Technology Network (ETTN) for this live webinar and learn how to properly dyno test an EV chassis. You’ll hear from Michael Caldwell, Sales Manager at Mustang Advanced Engineering, and walk away with in-depth knowledge on:

    • The difference between dyno testing an EV and an ICE vehicle 

    • How to prepare an EV for accurate chassis dyno testing 

    • How to evaluate the results from an EV chassis dyno test 

    • How to report accurate performance increases


    Caldwell has over 20 years of experience in the automotive testing business, with extensive experience and knowledge on chassis dynamometer testing. Don’t miss your chance to connect with him live. Register today!

  • How to Design the Latest Wheels Fashion, Presented by WTC
    Contains 1 Component(s) Recorded On: 07/12/2023

    Designing wheels can be challenging. What can designers do within the confines of a circle that will meet buyers’ need for fashion and functionality?

    Designing wheels can be challenging. What can designers do within the confines of a circle that will meet buyers’ need for fashion and functionality?

    Join wheel designers as they share their approaches to knowing when to keep, refresh or create new wheel designs that will sell. Led by industry experts and presented by the SEMA Wheel & Tire Council (WTC), this webinar will leave you inspired for new designs. You’ll hear about:

    • New design inspiration – from classic styles to cutting-edge innovations
    • Key principles of the design process
    • Examples of design failures and successes
    • How to overcome the challenges of creating something new within the confines of a circle
    • Physical challenges to designing wheels
    • The lifespan of design trends

    Speakers include Aston Liyanarchi (Liyanarchi Design), Scott Weiss (Konig American), Mike Lusso (Hennessy Industries), and George Finch (The Carlstar Group LLC), as they provide you the knowledge and skills necessary to take your wheel designs to the next level.

    Register now to secure your spot! 

    Aston Liyanarchi

    CEO, Lead Designer

    Liyanarchi Design

    My name is Aston Liyanarchi and I am a designer that specializes in the marine and automotive industry as well as rapid prototyping and sourcing. For the last 15 years I have been designing aftermarket aluminum wheels for private label development or for one off custom designs and fitments.

    Alex Martinez

    Founder

    MetaMartini

    You can expect at least one "ope" to come from our conversation, even if it's virtual. While that may be weird it only gets better once you learn that the largest e-commerce company for aftermarket wheels, tires, and suspension is located where that "ope" word originated. The person who spearheaded that aggressive & distinctive marketing strategy is the same person who's likely to say ope in our first meeting together. Hi!

    I can successfully create, scale, and stabilize e-commerce brand portfolios from concept to $400M in revenue. 
     - I develop & launch e-commerce branding strategies that rapid-scale sales growth through community building and omnichannel digital advertising tactics. 
     - I excel at the planning and execution of holistic lean start-up strategies that maximize expansion while minimizing contraction.
     - I only use the necessary amount of data to make quick decisions to maintain a competitive edge.
     - Effective in restarting stalled brands with effective storytelling. 
     
    I excel in growing, building, and leading teams. 
     - I keep communication simple and personable for all levels of an organization to understand our focuses. 
     - Storytelling is what I use to empower teams to move towards a goal. 
     - Accountability is what I believe in and what you'll always receive. 
     - Culture is allowing people to be who they are and empowering their individuality. 

    My success lies within a structured approach that achieves both business targets and people needs all while encouraging an entrepreneurial spirit. 
    - Launched Fitment Industries to fastest growing e-commerce brand for wheels, tires, and suspension.
    - Onboarded over 200+ in-house employees to scale support needs within marketing, digital advertising, customer service, sales, and wholesale over 12 months in Wisconsin. 
    - Achieved highest industry review score within 12 mo. of customer service reporting in 2021.
     
    I truly love finding creative ways that builds an army of problem solvers that can execute all levels of strategic success. From answering customer service calls to developing wheel molds for a new segment, none of it is possible without a strong team. 

    Scott Weiss

    President

    Konig American

    Scott Weiss, President of Konig American, started with Konig 17 years ago as a member of their marketing team.  As a car-obsessed enthusiast with a love for fabrication and learning, Konig provided the perfect environment for Scott to learn about the manufacturer's side of the industry and wheel development.  A past SEMA 35 under 35 recipient, Scott has been at the lead of Konig American's global wheel development for their 5 brands as well as for Private label customers for almost a decade.