SEMA Virtual Education

Influencer Marketing for Aftermarket Brands (2024)

Recorded On: 01/23/2024

Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

Join industry leaders at DriveShop – an influencer marketing agency specializing in the automotive aftermarket – as they share important fundamentals of influencer marketing for aftermarket brands. You’ll discover:

  1. How to integrate influencer marketing into your existing marketing strategy
  2. How to identify the right influencers to work with 
  3. How to get the most out of influencer partnerships
  4. Common mistakes and pitfalls to avoid when choosing an influencer

Presented by DriveShop CEO Derek Drake and program director Lisa Cabalquinto, this session will teach you the best-kept secrets for successfully utilizing social media influencers. You’ll get real examples of influencer marketing that are taking off in the industry. 


Influencer Marketing for Aftermarket Brands (2024)
01/23/2024 at 10:00 AM (PST)  |  Recorded On: 01/23/2024  |  60 minutes
01/23/2024 at 10:00 AM (PST)  |  Recorded On: 01/23/2024  |  60 minutes Register to watch the on-demand recording, If you’ve already registered, LOGIN and click “VIEW ARCHIVED RECORDING” to view.