Working with content creators/social media influencers can help aftermarket companies reach their business and marketing goals. Effective influencer marketing will increase brand awareness, reach targeted audiences, build brand credibility, increase conversions, and keep consumers engaged through new and organic content.

Social media is a great tool for reaching targeted audiences and promoting a brand. Unlike other communication channels, social media has a sense of authenticity and transparency to it, and it can help to build stronger connections between customers and companies.

Profit sharing can be a powerful tool for attracting and keeping talented employees, building a strong and healthy foundation for your business, and creating a customer-friendly environment.

Content creators/social media influencers are a great way for aftermarket brands to increase awareness and reach targeted audiences.

There are many digital advertising options. But how can a marketer measure success? During this seminar we will review the basics of measuring digital advertising and how to build metrics for your website to measure and compare the performance of various digital ad platforms.

Learn about website conversion rate optimization (CRO), a data-driven process which focuses on improving the conversion rate of your website, whether a conversion means an e-commerce sale, phone call or a lead-form completion.

Hear from leading content creators and learn insights and strategies on how to connect with enthusiasts.

Join Trace Przybylowicz, Facebook’s head of business development automotive aftermarket, as he shares opportunities and tools to maximize your presence on leading social-media platforms. Whether you’re selling B2B or B2C, you’ll take away strategies to help you find customers and increase sales.

In this session we will go over the basics of getting your digital presence set up to begin advertising and promoting your products or services. The best part is that many of the steps are free!

Are you considering working with social-media influencers? Learn from Derek Drake, CEO of DriveShop, as he discusses strategies to help you choose the right ones, contract effectively, measure success, and set a good strategy and communications plan.