Profit sharing can be a powerful tool for attracting and keeping talented employees, building a strong and healthy foundation for your business, and creating a customer-friendly environment.

In the automotive service industry where great customer service and trust are often lacking, giving employees the ability to become stakeholders can turn a good business into a great business. Find out how profit sharing can help a business improve customer service, reduce payroll, improve employee retention, build teamwork, and help a business’s overall bottom line.

Join the SEMA Wheel and Tire Council for this on-demand session to learn the ins and outs of offering a profit-sharing program. Dick Erickson, Founder of Sun Tire, broke down, from his own experience, how offering a well-defined and transparent program helped his company increase sales and profit margins. He shared the basics of a profit-sharing program, how to get started and things to be aware of for creating a successful program. 

**If you're having any issues logging in or accessing the recording, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**