SEMA Virtual Education

Introduction to the Three Cs of Social Media: Content, Calendar and Channels, Presented by ARMO

Includes a Live Web Event on 12/15/2022 at 10:00 AM (PST)

Social media is a great tool for reaching targeted audiences and promoting a brand. Unlike other communication channels, social media has a sense of authenticity and transparency to it, and it can help to build stronger connections between customers and companies. 

While simply having a social media account is not enough, it does not have to be time intensive to be successful. Automotive aftermarket shops, businesses, and builders can utilize the Three C’s to streamline their social media efforts. By focusing on content, creating a calendar and understanding the different channels, brands can build a strong social media presence.   

Learn how to launch or improve your business’s social media strategy to success by using the Three Cs of social media (Calendar, Content and Channels) during this live webinar.   

You’ll connect with and hear from two social media experts: 

  • - Barry Alt, founder of Motorhead Digital and a digital marketing expert focused on the restoration, performance, race, and restyling segment of the automotive aftermarket, and 
  • - Dan Kahn, founder of Kahn Media and a published author and photographer with over a decade of experience in print and digital publishing, public relations and marketing.   

In just one hour, you will learn: 

  1. The importance of building a social media calendar, how to do it, and software that might help  
  2. How to plan out content, where to find ideas when you get stuck, and how to create content that builds engagement to your audience and not just pushes information  
  3. How to determine what social media channels will work for your business, and the pros and cons of each channel          

The webinar is presented by the ARMO Council, who will also share a short update on the council’s initiatives. Elevate your social media by registering today!


The Three C's of Social Media: Content, Calendars and Channels, Powered by ARMO
12/15/2022 at 10:00 AM (PST)   |  60 minutes
12/15/2022 at 10:00 AM (PST)   |  60 minutes