Women Who Build, Powered by SBN (2022)
Ten years after the SEMA Businesswomen’s Network (SBN) led an award-winning all-female Ford Mustang Build, a new team of SBN women volunteers assembled to modify a Ford Bronco four-door Wildtrak provided by Ford’s Bronco brand. You’ll be inspired by the panel of all-female participants as they share how their team of volunteers were able to successfully collaborate to accomplish their vision at the highest level.
**If you're having any issues logging in or accessing the recording, please contact SEMA Education at firstname.lastname@example.org or 909-610-2030.**
Driven Lighting Group
12 years ago, I told my 20 something year old self that I wanted to do big things in the automotive industry. I set out on an adventure and packed my bags and headed south. Just a girl from the windy city looking for an adventure and boy did I find one. I landed in Texas where; I like a sponge soaked up all that Texas had to offer. From learning how to build engines, slinging tires at wholesale to endless weekends at the track; I found myself emerged in this world we know and love. This fast paced and ever so evolving industry is what keeps me on my toes and on the go. During the week you can find me submerged in the aftermarket automotive lighting world and on the weekends, you can find me at a drag strip on the east coast either taking photos of fast cars or supporting my friends doing what they love.
Motor City Solutions
Sherry Kollien is a Program Manager at Motor City Solutions managing a fleet of Marketing vehicles for automotive events and brand influencers. She also worked at Ford Motor Company for 30 years. While at Ford she worked in the Dyno Lab performing powertrain testing, managed the SEMA Project Vehicle program and Ford/SEMA Tech transfer program. She served on the SBN council for two terms and TORA for one.
SEMA Board Member
Kathryn is an automotive industry veteran with a passion for marketing aftermarket parts into the hands of the next generation of drivers. Her dedication to the automotive aftermarket includes memberships with SBN, TORA, FLN and SEMA Cares.
Rebeca initially got involved in the automotive industry when she was 16 years old by racing 1/4 mile with her supercharged Mustang Cobra. After graduating cum laude with a Finance degree from Florida International University she dedicated full time to her business Roco4x4. Rebeca took it upon herself to do all the mechanical work, including the welding on her own Jeep. With this project she won the SEMA feature vehicle award, received by Mopar's president Pietro Gorlier during the 2011 SEMA Show. In 2012 she was picked to be one of the female technicians that volunteered to work in the award winning SBN’s SEMA Mustang Build Powered by Women. Roco4x4 is now present in Miami, Honduras and Spain, but even the busy business schedule can’t keep her off the wheel she has also competed in international off-road events in Venezuela, Honduras, Panama and Germany representing her company Roco 4x4.
Sara Morosan was born and raised in an Automotive family, being the youngest out of the 2 daughters.
Sara became passionate about the aftermarket side of the Automotive industry at an early age. When she was 13yrs old she helped her dad with building her first car, a 1970 Chevy El Camino. After the completion of her car, she started to attend car shows with her friends & family and learned that she could make money at these shows & swap meets by selling aftermarket parts. In 1996, at the age of 16 with the help of her sister Theresa, they created a website called www.customtruckshop.com the company grew and when Sara graduated from high school in 1998 the company grew, and they started to do installs. She attended local colleges for business and marketing classes and some automotive suspension classes. In 2001 the Truck shop moved out of her parents autobody shop L&G Enterprises and into a larger building in the center of the complex. After the success of both companies and the names growing, the sisters decided to combine the companies in 2011 and the names coming up with LGE-CTS Motorsports.
Always having a passion for giving back to their local community like their parents and grandparents have always done. Their dad Louie was asked to be on a board for a local Automotive school that was high school based, and he invited his 2 daughters to join him in the meeting. Immediately the Morosan family was completely onboard, what better way to give back to the local communities and the automotive committee that they were so passionate about. After one of her mentors saw the passion Sara had for giving back, suggested to her that she should get involved with volunteering with automotive communities and join one of SEMA’s Select committees. That year she ran to be on the SEMA LTAA (Light truck accessory Alliance) and made the committee. It was one of the best decision she made. She served 4 terms on the committee from 2013-2019. She became quickly involved with multiple SEMA committee’s and task forces. She currently services on the SEMA Cares Select Committee, The SEMA Show Committee, and the SEMA Businesswomen’s Network (SBN). She has served as a scholarship judge for the SEMA Education and has helped with the SEMA Education vehicle program. In 2018 she went to the Santé Fe New Mexico Jeep build to talk to students about the suspension on the Jeep Wrangler they were building and the different career opportunities the automotive industry has to offer. Education to our youth about the automotive industry has always been a passion of the Morosan family. Sara visits local middle school, high school and college schools to go and meet with students and encourage them to follow their dreams.
The Morosan family often took their daughters to different off-road events from Baja California all the way up to the Colorado and Utah area. Events like the All-4-Fun run put on the Mile High Jeep club, to Off-Road races in Mexico to riding motorcycles at Glamis Sand Dunes. She quickly grew to love the off-road world that mass differences it had to offer in so many different ways, from going fast through the dessert in Mexico, to the slow rock crawling in Utah, to the smooth sand dunes of Glamis.
In 2018 Sara joined a local Jeep club for beginners, the president of the club asked Sara to the be in the club to help the beginner Jeepers . Sara now provided Suspension 101 classes and takes them out for trail days to help them learn how to off-road. She loved this idea, since she wanted more people to share the love of off-roading and adventure as much as she did. Anyway she could help remove the fear factor and get people out there to discover the great beautiful world that God gave us. In 2020 Theresa and Sara saw the high demand for the custom one-off products Theresa was designing for their custom builds and moved forward with starting their manufacturing company BAJA FORGED. The new line of product offers off-road product front and rear bumper, Rockslides and Roof Racks.