Women have been breaking barriers and making significant strides in the traditionally male-dominated automotive aftermarket industry; however, achieving true equality and inclusivity in the field still requires collective effort from both men and women.

During the first session of the SEMA Businesswomen’s Network (SBN) Male Ally Webinar Series, men and women in the automotive aftermarket will learn what a male ally is, why it’s important, how it’s accomplished and key characteristics that could be helpful when encountering a situation that requires a male ally.

Wade Kawasaki, partner at Legendary Companies; Frank Vasquez, of KW Suspensions; Tara Thompson, of Dixie 4 Wheel Drive; and Rachel Speir, of RS Marqueting will share their experiences with male allyship, resources to help raise male allyship awareness and facilitation and ways to empower more people to be allies for females in the industry.