SEMA Virtual Education

Understanding the Pickup Accessorization Market

Recorded On: 08/24/2022

Pickups are the single biggest segment in the specialty-equipment parts market, accounting for 31% of $50.9 billion specialty-equipment retail sales in 2021. With 13.6 million pickups modified last year, companies need to stay updated on where the opportunities are in order in order to compete and advance in the marketplace.

In this recording, you will gain a strong understanding about the market for pickups, including vehicles, specialty parts, and the people who buy them. Through new data and findings from the all-new “SEMA Pickup Accessorization Report,” you’ll discover valuable information to help you succeed in this key part of the specialty-equipment market.

In just one hour, you will learn about:

  1. Pickup vehicle market trends
  2. Pickup modification strategies
  3. Pickup accessorizer profiles

Don’t miss this chance to discover where the best opportunities are for your business by re-watching this webinar presented by SEMA Market Research.

**If you're having any issues logging in or accessing the webinar, please contact SEMA Education at or 909-610-2030.**

Matt Kennedy

Research Manager


Matt Kennedy is a Research Manager at SEMA and the lead analyst for SEMA's upcoming "Classic Cars, Modern Markets" report. Prior to joining SEMA he was with one of the leading market research agencies on the west coast, and before that an analyst for both small businesses and Fortune 500 companies. In addition to designing and managing research projects, he also oversees the SEMA Member VIO Program.

Gavin Knapp

Market Research Director


Gavin heads up the Market Research department for the Specialty Equipment Market Association (SEMA).  SEMA Market Research is the go-to source for information on the $47.89 Billion specialty automotive parts industry.  By providing world-class research to size the market, evaluate new opportunities, and assess consumer needs, Gavin and his team help over 7,300 member companies create and market innovative new performance, motorsports, and accessory products.  


LIVE SESSION: Understanding the Pickup Market
08/24/2022 at 11:00 AM (PDT)  |  Recorded On: 08/24/2022
08/24/2022 at 11:00 AM (PDT)  |  Recorded On: 08/24/2022 Register to watch the on-demand recording, If you’ve already registered, LOGIN and click “VIEW ARCHIVED RECORDING” to watch.