Unbalanced tires are a common problem that can cause vehicle vibration. Re-watch this on-demand session to learn what the most likely problems are, problems with the balancing process and how to avoid them. Featuring an expert panel of wheel and tire professionals, this recording will help viewers know how to better answer customer questions and explain the situation in a way that will gain customer confidence, understanding and trust. Mike Lusso of Hennessy Industries participated as moderator, while the panel included Keith Buckley, Good Year; Kent Hobson, Sams Club; and Kevin Keefe, Hennessy Industries as they discussed the mechanics of tire balance vs. unbalance, vibration-inducting factors which can mimic unbalance, and share best practices to minimize vehicle vibration.