Tips for Thinking Like a Futurist
Includes a Live Web Event on 08/21/2024 at 10:00 AM (PDT)
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Are you ready for the future?
Many assume that tomorrow will look just like today but with the fast pace of change and the plethora of events outside of our control, the future is uncertain. Jen Brace will help you prepare for this uncertain future by giving you tips to thinking like a futurist.
You will gain insights on tracking signals and learn some strategies to build a future of choice for your business and consumers. What lies ahead may not be certain, but you can own the way you prepare for it.
Jennifer Brace
Chief Futurist
Ford Motor Company
Jennifer Brace is a Global Futuring Manager at Ford where she leads discussions on long-term thinking, planning and strategic development. By researching demographic shifts, identifying market outliers, and developing data driven scenarios for the future, she challenges her colleagues to think through a broad range of possible narratives before settling on a plan of action. Throughout her 20-year career with Ford she has launched multiple versions of SYNC in vehicle technology, lead user experience research projects on autonomous vehicles and drove innovation in mobility from Greenfield Labs in Palo Alto, California. Jennifer currently resides in Plymouth, Michigan and holds a BS in Mechanical Engineering and a MS in Engineering Management from the University of Michigan.