SEMA Virtual Education

The Growing Diversity of the Light-Truck Market, powered by TORA

Recorded On: 05/11/2021

Sales of light trucks have skyrocketed over the last 15 years, according to new research conducted by the Specialty Equipment Market Association (SEMA). While sales of traditional cars aren't going away, the U.S. vehicle landscape continues to shift from passenger cars to light trucks, making it important for industry members to stay informed on current and future opportunities light trucks present and the implications for the automotive aftermarket.

During this on-demand session, the SEMA Market Research team presented new research on the vehicle landscape and trends facing the market for pickups, SUVs, CUVs, and vans. Viewers will receive important information needed to understand the market that will help them make more informed, strategic business decisions.

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The Growing Diversity of the Light-Truck Market, powered by TORA
Sales of light trucks have skyrocketed over the last 15 years, according to new research conducted by the Specialty Equipment Market Association (SEMA). While sales of traditional cars aren't going away, the U.S. vehicle landscape continues to shift from passenger cars to light trucks, making it important for industry members to stay informed on current and future opportunities light trucks present and the implications for the automotive aftermarket. During this on-demand session, the SEMA Market Research team presented new research on the vehicle landscape and trends facing the market for pickups, SUVs, CUVs, and vans. Viewers will receive important information needed to understand the market that will help them make more informed, strategic business decisions.