A collaborative environment between men and women in the workplace is essential to building a strong, supportive environment for all professionals. In the traditionally male dominated automotive aftermarket industry, establishing an organization in which women are supported by their male counterparts fosters innovation and success.

During the second session of the three-part SEMA Businesswomen’s Network (SBN) Male Ally Webinar Series, men and women in the automotive aftermarket will hear from industry leaders as they share real-life scenarios of how men can further support women in their roles.

Justin Perret of Oracle Lighting, Mark Taylor of Kam Marketing and Randall Speir, a Senior Business Leader, will give examples of successes and failures that they have experienced while being an ally to women, provide solutions for how to improve the working relationship between men and women and share tips for how women can react to or interpret male allyship.