National Tire Safety Week, a consumer tire safety awareness campaign by the U.S. Tire Manufacturers Association (USTMA) taking place June 28 through July 4, provides members of the SEMA Wheel and Tire Council (WTC) and other businesses in the tire industry with an opportunity to educate motorists about proper tire care and maintenance, while increasing brand awareness and generating positive PR. To help companies prepare in advance, WTC hosted a webinar to share details on this year's campaign theme, "Do Your Part, Know Your Roll." Participants of the webinar learned how staff can educate customers about tire care, safety, and challenges related to tires.