SEMA Virtual Education

Overview of Battery Pack Design Basics

Recorded On: 06/21/2022

Modern battery pack design has come a long way in a short period of time. While many engineers are familiar with the basic principles, designing battery packs for a Hybrid Electric Vehicle (HEV), Plug-In Hybrid Electric Vehicle (PHEV) or Battery Electric Vehicle (BEV) requires advanced engineering. 

Knowing chemistry types and wiring, battery management systems and difference between parallel versus series cell arrangement is critical when designing battery packs because many cells connect together to create larger battery capacities.

During this session, automotive engineers, programmers and product developers will learn about battery pack design basics, and how to identify the basic design elements of a properly designed HEV/EV high voltage battery pack.

Jake Hawksworth, founder and CEO at Hypercraft, will present the different types of cells and their uses, the safety systems involved, and help attendees gain a deeper understanding of current high voltage architecture. 

Hawksworth will answer participant questions live. 

Jake Hawksworth

Founder/CEO

Hypercraft

Like many great entrepreneurs, Jake Hawksworth has an intense passion for improving the world around him. He is keenly observant and can readily translate problems into solutions. 

Jake has a technical background in fabrication, engineering, and product design. Being a self-taught product engineer and industrial designer, he operates with uncommon speed and efficiency and has a voracious appetite for learning. He is fluent in 3D CAD, robotics, CNC machining/programming, welding, composites, and prototype fabrication, with core competencies in suspension, chassis, drivetrain, and fuel systems. 

Jake's early career launched in the powersport sector, quickly moving from Product Designer to Project Manager to President of Sales to President of Product Development to CTO, and COO of Skinz Protective Gear, a leading manufacturer of aftermarket accessories in the powersports industry. 

By the age of 27, Jake had developed and designed over 100 products for Yamaha Motors, contributing significantly to Yamaha Parts and Accessories Division's meteoric rise in accessory sales revenue in 2014, equipping them to move from last place to second place globally in the span of 5 years. 

Jake has created many industry firsts among the 500+ products he has designed — generating over $250 million in revenue in the past decade. He has been awarded eight patents in suspension design and other mechanical systems. 

 While a passionate innovator, perhaps Jake's greatest asset is his perpetual optimism and unique ability to attract and lead top talent — directing his multifaceted organization in developing complex products under tight deadlines. Jake and his team empower Hypercraft's customers to be the best in their industry verticals and address the vast global appetite for electric as the world moves to an energy-efficient future.

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Overview of Battery Pack Design Basics
06/21/2022 at 1:00 PM (PDT)   |  60 minutes
06/21/2022 at 1:00 PM (PDT)   |  60 minutes If you're having any issues logging in or accessing the webinar, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.
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