Designing wheels can be challenging. What can designers do within the confines of a circle that will meet buyers’ need for fashion and functionality?

Join wheel designers as they share their approaches to knowing when to keep, refresh or create new wheel designs that will sell. Led by industry experts and presented by the SEMA Wheel & Tire Council (WTC), this webinar will leave you inspired for new designs. You’ll hear about:

• New design inspiration – from classic styles to cutting-edge innovations
• Key principles of the design process
• Examples of design failures and successes
• How to overcome the challenges of creating something new within the confines of a circle
• Physical challenges to designing wheels
• The lifespan of design trends

Speakers include Aston Liyanarchi (Liyanarchi Design), Scott Weiss (Konig American), George Finch (The Carlstar Group LLC) and Alex Martinez (MetaMartini), as they provide you the knowledge and skills necessary to take your wheel designs to the next level.

Register now to secure your spot!