How the Pandemic Moved Buyers From Your Showroom to Online, Powered by PRO
This session looks at the impact of the COVID-19 crisis on the dealership experience as well as the changing online consumer landscape. When buyers bought online, how was the aftermarket inserted into the equation? If this is a buying trend that continues to grow, how will the accessorization, customization and restyling segments sustain future growth without a dealer presence? This panel will share how aftermarket manufacturers and distributors can leverage the changing dealership industry to sell more accessories.
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