Best Practices of Bringing Aftermarket EV Wheels & Tires to Market
Recorded On: 03/09/2023
During this recording, wheel and tire companies will learn best practices for bringing aftermarket EV wheels and tires to market.
You’ll find out what distributors and retailers expect of their vendors when it comes to offering emerging tech applications, and learn from experienced professionals Ryan Fuller, formerly of STL Labs; Dan Guyer, Operations Category Manager at Keystone Auto; and Gary Ruede, Product and Quality Management Technologist at Discount Tire.
**If you're having any issues logging in or accessing the recording, please contact SEMA Education at email@example.com or 909-610-2030.**
Gary is a Quality & Technical expert that has years of experience in the technical, testing and dissecting specs of anything involving the tire and wheel.
Inside Sales Representative
ArtiFlex Manufacturing, LLC
Fuller’s grandfather, R.L. “Dick” Fuller, began the company in 1971, growing the company from one four-position roadwheel machine operating out of a trailer to the world's largest independent dynamic testing facility. Today, Darrell Fuller, Dick’s son and Ryan’s father, runs the company, introducing Ryan to the business while he was still in school. After graduating from high school, Fuller started out as a Lab Technician, eventually working in both the static and endurance testing labs. While employed at Standards Testing Labs, he also attended the University of Akron as a Fine Arts major prior to enlisting in the US Army Reserves in 2015. Since then, Fuller has been honorably discharged from the U.S. Army Reserves and has gone on to represent the company through the form of trade shows, SEMA & local chamber of commerce.
Keystone Automotive Operations
- Category Manager
- Keystone Automotive Operations
- Keystone Automotive Operations Category Manager 2018-current
- Outside Sales Representative – 2014-2018
- Dorman Products
- Product Manager 2011-1013
- Booz Allen Hamilton Associate 2005-2011 Ultra4 Racing competitor 2009-2014