SEMA Virtual Education

Best Practices of Bringing Aftermarket EV Wheels & Tires to Market

Recorded On: 03/09/2023

During this recording, wheel and tire companies will learn best practices for bringing aftermarket EV wheels and tires to market.

You’ll find out what distributors and retailers expect of their vendors when it comes to offering emerging tech applications, and learn from experienced professionals Ryan Fuller, formerly of STL Labs; Dan Guyer, Operations Category Manager at Keystone Auto; and Gary Ruede, Product and Quality Management Technologist at Discount Tire. 

**If you're having any issues logging in or accessing the recording, please contact SEMA Education at semaeducation@sema.org or 909-610-2030.**

Gary Ruede

Supervisor Technical

Discount Tire

Gary is a Quality & Technical expert that has years of experience in the technical, testing and dissecting specs of anything involving the tire and wheel.

Ryan Fuller

Inside Sales Representative

ArtiFlex Manufacturing, LLC

Fuller’s grandfather, R.L. “Dick” Fuller, began the company in 1971, growing the company from one four-position roadwheel machine operating out of a trailer to the world's largest independent dynamic testing facility. Today, Darrell Fuller, Dick’s son and Ryan’s father, runs the company, introducing Ryan to the business while he was still in school. After graduating from high school, Fuller started out as a Lab Technician, eventually working in both the static and endurance testing labs. While employed at Standards Testing Labs, he also attended the University of Akron as a Fine Arts major prior to enlisting in the US Army Reserves in 2015. Since then, Fuller has been honorably discharged from the U.S. Army Reserves and has gone on to represent the company through the form of trade shows, SEMA & local chamber of commerce. 

Dan Guyer

Category Manager

Keystone Automotive Operations

- Category Manager

- Keystone Automotive Operations

- Keystone Automotive Operations Category Manager 2018-current

- Outside Sales Representative – 2014-2018

- Dorman Products

- Product Manager 2011-1013

- Booz Allen Hamilton Associate 2005-2011 Ultra4 Racing competitor 2009-2014

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Best Practices of Bringing Aftermarket EV Wheels & Tires to Market
03/09/2023 at 12:00 PM (PST)  |  Recorded On: 03/09/2023  |  50 minutes
03/09/2023 at 12:00 PM (PST)  |  Recorded On: 03/09/2023  |  50 minutes Register to watch the on-demand recording, If you’ve already registered, LOGIN and click “VIEW ARCHIVED RECORDING” to watch.
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