Trade buyers and the media from Central and South America will discuss their respective markets and the opportunity in this pickup truck and car-crazy region. Learn what’s hot—and what’s not. Get insider tips into which vehicles are local customizers’ rides of choice and the top-selling products. Learn more about the opportunities and challenges facing U.S. manufacturers seeking to sell into Latin America--everything from language issues, tariffs and small fragmented markets to how U.S. companies have overcome these challenges.

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